Long-tail search refers to online searches that include three or more keywords. These search strings are typically very targeted. And, there is a reason for this.

Today, there is so much competition for every type of keyword you could imagine, or more specifically, for those short-tail keywords. For example, imagine if you did a Google search for the keyword phrase, “Titleist drivers” (golf product), you would be hit with thousands of search results, many of which wouldn’t be directly relevant to you. Now, try “Titleist D4 Drivers less than $300”. Your search results will be considerably less, and that is because you have use a long-tail search, that is very targeted, with additional search parameters. 

Today, online searchers usually know exactly what they are looking for, and with search engine algorithms being more advanced than ever, they can type in targeted search queries without having to open the advanced search bar!

What does this mean?

Anyone wishing to rank online needs to be aware of the potential of optimizing for long-tail search. 

Why?

Because it is the key to attracting targeted traffic. When your customers, or readers, type in a targeted search phrase and land on your page, Google has put them there for a reason, the landing page is optimized for that search query. And, we both know, targeted traffic leads to higher conversion rates. 

Another point to note here is that long-tail keywords attract less competition. Meaning you have a greater chance of ranking highly in SERPs when using long-tail keywords. This is crucial when you consider that 90% of search traffic is gained on the first search page. For example, the search phrase “digital marketing” attracts 987 million search results. The search phrase “types of digital marketing” delivers only 46,900,000 search results, still a lot, but considerably less than the first search phrase. Keep this in mind when you are thinking of blog content.

Remember, for less-competitive, highly targeted traffic, think about incorporating long-tail keywords into your digital marketing strategy.

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